QUALITY COMMUNICATION OF THE BUFFALO MOZZARELLA FROM DAIRY INDUSTRY BY THE FINAL CONSUMER -SIGNS OF THE CHARACTERISTICS OF CHEESE BY COMPANIES

Abstract

Market of buffalo milk products is in expansion. Among them mozzarella cheese is the most appreciated one. Consumers require better nutritional and healthy quality. It is well known that in the Brazilian agro-industrial sector usually there is a gap between the quality that the product really has and its communicated image to final consumers. This paper aims to identify how the buffalo milk agro-industrial system, specially the processing segment, informs quality of its products to the final consumer. The analyses was draw from a representative sample of companies specialized in mozzarella producing. It was observed presence of gaps in the product’s quality communication that can enlarge the problem of asymmetric information once non company got the maximum of possible scale proposed of information devices presented by their labels and websites.